-Changing the rules of dating-
Zoosk.com is an online dating site that popped up in the flurry of success of Match.com and eHarmony.com.
In a saturated market where nearly dozen competing sites all proclaimed to be about finding "the one," Zoosk went a different way. We would use humor to proclaim that being single was actually fun and that you could date how you want to. Whether that was to browse, flirt, or, yes, find your soulmate.