RaceTrac | Sodapalooza Social Campaign

Social, Outdoor, Radio and Video integrated campaign for RaceTrac's annual Sodapalooza campaign. The deal is, you buy a cup for $7.99 and get free fountain and frozen refills for nearly three months. This year's Sodapalooza Cups also included over $30 in free coupons. So the direction was, speak to the "value" of this year's promotion–without using that most hated word.