Durex
-Bridging the pleasure gap-

Timing is everything. Under the platform of "better sex, together" our team repositioned Durex as a brand more about "We" then "He."

The term "Wegasm" was born, along with a new visual language and a quirkier, edgier tone of voice that was completely different from the category.

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Wegasm_in_Paradise.jpg
Wegasm_Disguised_Condom.jpg