-Not Just a Theme Park-
Dollywood–Yes, that Dollywood– is home to more than just a theme park.
It also offers a water park and a 400-room luxury resort.
The goal here was to communicate that to families who don't realize what's really there.
Moms believe Dollywood is just another Six Flags. (No offense, Six Flags.)
Also--Dave Galligos was my partner on this project.