-Reinventing the beverage experience-
The Coca-Cola Freestyle machine revolutionized the way we drink soda, by putting over 100 drinks literally at your fingertips.
We wanted consumers to feel the emotional "wow" of the many drink choices while conveying the "cool" touch screen functionality designed to help them discover what was possible. We built a responsive website to put the excitement of the machine in the palm of their hands. A native mobile app took things even further, letting consumers create their own drink mixes with location finding built in. And we supported this with takeovers all over the city.