Blue Cross Blue Shield of North Carolina
-The Future You project-
North Carolina's adult obesity rate was climbing at unheard of speed. With close to 30% of the population classified as obese, Blue Cross Blue Shield of North Carolina needed a way to educate residents into making better lifestyle choices.
We launched Future You, an interactive, hands-on digital experience that would educate residents by quizzing them about their eating, smoking, and exercising habits, and then showing them their "Future You" what they might look like 5, 10, even 25 years down the road if they didn't change their lifestyle. Clearly, North Carolina would never look the same again.